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Analysts say e-commerce is driving its growth, expanding six times faster than in-store sales.
April 1, 2026
By: Lianna Albrizio
Associate Editor
The global beauty market is anticipated to grow 10% year-on-year, per consumer intelligence leader NielsenIQ’s State of Beauty 2026 report. Analysts say e-commerce is driving its growth, expanding six times faster than in-store sales. The findings highlight a rapid shift to digital-first, AI-influenced commerce across key global markets. “Beauty is entering a new phase of growth defined by both resilience and rising complexity,” Tara James Taylor, senior vice president, beauty vertical, NI...
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